The Cotovia Villas

The Cotovia Villas is a housing project with 32 villas in Cotovia, Sesimbra, Portugal. The bird in the logo is a Cotovia, the Portuguese name for the Alaudidae bird species, which is also the name of the village where this real estate development is projected to be built. The secondary logo joins the letter C and the bird mark, allowing for total responsiveness and an efficient application in all the brand’s touchpoints. The color palette is inspired by the architectural project and some of the planned elements, such as the light wood and the swimming pools. It is also influenced by the project’s surroundings, namely the nearby beaches and the Arrábida mountain range that stands in the horizon. The overall goal was to build an identity related to the project’s location and a brand able to tell a story and to resonate with the country club like lifestyle that the future villa owner is searching for.

• PROJECT The Cotovia Villas
• SCOPE Naming, Brand Identity
• CREATIVE DIRECTION my own design studio
• DESIGNER Bernardo Covas
• CLIENT FEEDBACK “The depiction of the lifestyle vibe we were looking for will be the key to market the villas and the project as a whole. The work delivered ticks all the boxes we aimed for. The identity is suitable, unique and highlights the region and the project’s atmosphere.”